Advertisers Gain Rapid Entry Into Brand Partnerships as BrandSwap Lands on Partnerize Tag

BrandSwap has become the first-ever brand partnerships technology provider to be integrated into the Partnerize Tag. 

Advertisers on the platform can now tap into the $140 billion annual retail media opportunity by instantly partnering with leading global brands, sharing their rewards and offers in a native user journey, and earning commission each time they’re redeemed via a performance-based payment model.

The turnkey integration has provided one of the easiest and quickest ways to create high-quality retail media environments that reward customers while matching advertisers with relevant audiences based on real-time data.

About Partnerize and the Partnerize Tag

As the leader in partnership automation, Partnerize facilitates over $10 billion in purchases annually and processes $600 million in commissions. With a 100% API-first approach and serving over 1,800 brands and enterprises across four continents and 210 countries, Partnerize demonstrates significant global reach and scale.

The platform integrates more than 750,000 partners across diverse sectors, including retail, travel, finance, telecommunications, subscription services, and direct-to-consumer (DTC).

By using the Partnerize Tag, Partnerize advertisers can now rapidly deploy brand-to-brand partnerships via the BrandSwap integrated partnership. As a result, advertisers can expedite the launch of new revenue streams without calling on additional support from their tech team or bearing upfront fees.

Mary Anzalone, Vice President of Product at Partnerize, comments: “Cultivating diverse partnerships is essential as advertisers navigate rising inflation, growing competition, and increasingly savvy consumers.

“At Partnerize, we’re focused on accelerating growth through our expanding ecosystem of integrated partnerships — including our newest with BrandSwap. With the Partnerize Tag, brand-to-brand revenue opportunities are now easier than ever to activate.”

How BrandSwap works

BrandSwap delivers market-leading revenue for brand hosts and golden audience segments to advertisers by focusing extensively on relevance. Our AI-powered technology creates highly valuable opportunities by enabling advertisers to target customers based on a range of demographic and purchase data. 

BrandSwap maximises the earning potential for brand hosts by facilitating both endemic and non-endemic advertising opportunities, allowing them to present targeted inventory options to brands that already sell on their site, and strike creative partnerships with advertisers outside of their industry. 

Brand hosts can opt to show anywhere from 3 – 100+ advertisers at one point. These can be selected manually to make the most of targeted advertising opportunities (e.g. by showing a digital streaming service to someone purchasing a smart TV) or decided by BrandSwap’s algorithm, which picks advertisers based on relevance and their popularity with specific audiences. 

And if advertising via BrandSwap seems like an appealing offer, brand hosts can also acquire customers by sharing rewards and offers with other brand hosts on the Partnerize network, with no tech integration required.

Both sides can explore hosting or advertising on a range of native ad options, including: 

• Smart Post-Checkout Rewards: Appears post-purchase, rewarding customers that have just converted. 
  

• Smart Gift with Purchase: Uses an advertiser reward to incentivise an action, e.g. a sale or a higher order value.

• Reward Wall: A grid of advertisers that can be embedded seamlessly in CRM campaigns, content pages, account pages, and more. 

Partnerize brand hosts can also benefit from several additional features, such as tenancy placements, where advertisers pay a premium for highly visible spots in their inventory. 

Get started today

BrandSwap’s integration with Partnerize means it’s now easier than ever to take your first step into the world of brand partnerships and relevant retail media. 

Email partnerize@brandswap.com to get started, or learn more in the quick start guide.