BrandSwap Lands on CJ's Universal Tag: Unlocks Instant Retail Media Revenue for Retailers

The new integration means CJ advertisers can now activate BrandSwap, winner of Best Performance Marketing Technology at the 2025 Performance Marketing Awards, with just the flip of a switch. 

That means no complex technical implementations, no lengthy integration processes, and no internal resource drain. Simply activate BrandSwap through the CJ Universal Tag and immediately start generating fresh revenue from your existing customer journeys.

Transform every customer journey into revenue

With BCG projecting retail media spend to grow 25% to hit $100 billion by next year, there has never been a better time for retailers to assess how offering premium rewards from brand partners can enhance their experience and bottom line. 

BrandSwap’s technology allows retail ‘hosts’ to extract extra value from every customer journey while satisfying their customers by delivering complementary rewards from a global network of advertisers.

Hosts can launch either endemic or non-endemic campaigns with advertisers that either already sell products on their site or operate in complementary sectors.

In any case, our simple, quick-to-launch solutions realise the true potential of retail data, providing maximum value for consumers and advertisers through a real-time relevance engine that uses AI to find perfect audience overlaps.

With BrandSwap, CJ advertisers also benefit from:

A premium partner network 

An extensive range of advertisers to help you find your next strategic partner.

Native and fully branded inventory 

Every advertiser reward is contained within inventory that is designed to fit with the rest of your experience. 

Simple management

Choose on-brand partners, let our algorithm find the right customers to introduce them to, and watch your income grow in real time.

How the CJ Universal Tag benefits advertisers

We’re delighted to see BrandSwap’s platform being made accessible to CJ’s global network through its revolutionary Universal Tag system. This integration promises:

Instant revenue activation 

Launch BrandSwap’s retail media solutions in rapid time, allowing you to start monetising customer data and partnerships immediately without technical barriers.

Effortless brand partnerships 

Our platform identifies relevant brand partnership opportunities based on your core business, creating authentic value exchanges that boost both revenue and customer satisfaction.

Scalable growth

As your retail media business evolves, you can easily expand your capabilities through our growing network of global brand partners, all managed through one streamlined platform.

Get the fast track to retail media success

For retailers looking to diversify revenue streams and maximise the value of their customer data, BrandSwap’s integration with the CJ Universal Tag comes at the right time. 

Transforming your existing customer touchpoints into profitable brand partnership opportunities creates a win-win-win scenario for your brand, your brand partners, and customers.

Ready to unlock your retail media potential? Contact your CJ account manager or reach out to BrandSwap via the platform and start generating incremental revenue.